Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

April 5 – April 8, 2020, in San Diego

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us in sunny San Diego to connect, collaborate, and network with WIC staff and community partners from across the state. Get the latest updates here!

Support CWA

Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

California WIC Association Needs Your Support This Giving Tuesday! https://t.co/uOWtuoLufC https://t.co/eWtTyKTgRG calwic photo

Register now for a webinar with CWA, @CALIFORNIABF and @LegalAidAtWork to learn about changes to CA's lactation accommodation laws with the recent passage of #SB142! https://t.co/no01mFktPD https://t.co/28ErJcQvki calwic photo

Walmart, Costco recall baby formulas because of potentially deadly bacteria https://t.co/XJ1kir8uUh

Join us and @NatWICAssoc
Thursday 12 PM PT for a webinar on Exploring New Opportunities for Co-Location in Hospitals and Health. We will hear about positives of co-locating WIC in a hospital birthing center, peds and women's health in a health center. https://t.co/rW14mYmaYy

Judges in 3 states have blocked Trump's public charge rule nationally. The rule will NOT go into effect tomorrow as anticipated. Immigrant families should continue getting the health and nutrition services that they need. #protectimmigrantfamilies https://t.co/DKYhxWWNSE
California WIC Association
California WIC Association shared a link.
A study has shown that mothers using federal supplemental nutrition benefits have children less likely to die.
California WIC Association
California WIC Association
Today the Trump administration proposed to cut SNAP benefits for "able bodied adults without dependents," which could impact 700,000 Californians. Read CA Health and Human Services Secretary Dr. Mark Ghaly's statement here.

"Limiting access to CalFresh food assistance does not support underemployed and unemployed people in finding work. Rather, hunger is a barrier to employment. Further, limiting access to food makes a family’s entire financial situation more precarious and increases the chances of falling into homelessness."
California WIC Association
California WIC Association shared a post.
It's a little chilly out! 🌬🌫🌧

Check out hearty soups that will keep warm and full 😍

Let us know if you make any of them!

#healthyfood #wicfoods #soups
California WIC Association
PHFE WIC Program (Official)
It's a little chilly out! 🌬🌫🌧 Check out hearty soups that will keep warm and full 😍 Let us know if you make any of them! #healthyfood #wicfoods #soups
California WIC Association
California WIC Association shared a post.
Making progress! ❤️
"The new law requires employers to notify employees of their right to pump their breast milk at work, including the time and space provided for it — and it mandates that any violations of those rights be communicated to the California Labor Commissioner’s Office."