Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2019 Annual Conference & Trade Show

April 28 – May 1, 2019, in San Diego

Attend our 27th Annual Conference & Trade Show to learn how WIC moves families forward using technology and best practices within a culture of caring! Enjoy educational and networking opportunities for WIC staff and allied health professionals. Get the latest updates here!

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Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

A reporter is working on a story about the low reimbursement rates and quality of breast pumps provided via Medi-Cal. Did you have trouble with the pump you received from Medi-Cal? Did you get a better pump from WIC, buy out of pocket, or use formula because of it? Get in touch!

#Breastfeeding improves the health of infants & children & reduces the risk of breast/ovarian cancer for mothers. We must put women & children's health first by increasing #MediCal reimbursement rates for breast pumps! @Senator_Hurtado @SenJeffStone @DrPanMD #pumpingmom

#Datasharing between public-benefit programs is already possible. @SISorg explores how in their latest white paper, "Maximizing Linkages." https://t.co/QUqxhIayo3
#SNAP #WIC #TANF #Medicaid #TechTips4HHS

CA mothers deserve accessible, affordable & high-quality breast pumps. Increasing #MediCal reimbursement rates will eliminate barriers for low-income mothers & prioritize the health of infants & children. #NormalizeBreastfeeding #PumpingMom @DrPanMD @Senator_Hurtado @SenJeffStone

Did you receive a pump from your insurance? Did the pump your insurance work well for you? Did the process of getting a pump from your insurance seem too daunting, so you turned to WIC? Share your pumping story! https://t.co/rPFRLIb9FL
California WIC Association
California WIC Association shared a post.
An amazing study completed that shows how WIC food packages continue to reduce children's risk of obesity!

Click on the link to read more 😍

#research #wicworks #obesity #phfewic #UCLA
California WIC Association
California WIC Association
A reporter from NPR is working on a story about the low reimbursement rates and subsequent low quality of breast pumps provided to Medi-Cal participants. Did you have trouble with the pump you received from you Medi-Cal plan? Did you get a better pump from WIC, buy a pump out of pocket, or switch to infant formula because of it? Please get in touch with us! sdiaz@calwic.org.

Additionally: The California state budget proposal to raise Medi-Cal pump rates (thus enabling plans to provide better pumps) will be heard in the CA Senate Budget Subcommittee #3 this Thurs. April 25.

If anyone is available to come to the Budget hearing this Thursday, April 25, in Room 4203, that starts at 9:30 and runs for the morning, that is great. Members of the public can state their support.
California WIC Association
California WIC Association
Breastfeeding helps protect children and infants from allergies, eczema, and a host of illnesses, AND lowers a mothers’ risk of breast and ovarian cancer. We must put the health of mothers and their children first by increasing Medi-Cal reimbursement rates for breast pumps!
#normalizebreastfeeding #pumpingmom

Dr. Richard Pan Senator Melissa Hurtado Senator Jeff Stone
California WIC Association
California WIC Association
WIC is proven to reduce infant mortality, support maternal wellbeing, and improve children’s educational prospects.

The benefits of data sharing to increase enrollment, and of questioning assumptions about barriers, are clear. Balancing the tension between recruitment and privacy can seem daunting, but it’s essential to community health and well-being. Read more success stories of how state WIC, SNAP, Medicaid, and TANF programs have harnessed data-sharing in the full guide, Maximizing Linkages, out this week by @SocialInterestSolutions.

Link: https://www.socialinterest.org/maximizing-linkages-a-policymakers-guide-to-data-sharing/