Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

April 5 – April 8, 2020, in San Diego

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us in sunny San Diego to connect, collaborate, and network with WIC staff and community partners from across the state. Get the latest updates here!

Support CWA

Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

California WIC Association Needs Your Support This Giving Tuesday! https://t.co/uOWtuoLufC https://t.co/eWtTyKTgRG calwic photo

Register now for a webinar with CWA, @CALIFORNIABF and @LegalAidAtWork to learn about changes to CA's lactation accommodation laws with the recent passage of #SB142! https://t.co/no01mFktPD https://t.co/28ErJcQvki calwic photo

Walmart, Costco recall baby formulas because of potentially deadly bacteria https://t.co/XJ1kir8uUh

Join us and @NatWICAssoc
Thursday 12 PM PT for a webinar on Exploring New Opportunities for Co-Location in Hospitals and Health. We will hear about positives of co-locating WIC in a hospital birthing center, peds and women's health in a health center. https://t.co/rW14mYmaYy
California WIC Association
California WIC Association
Today, at the California Breastfeeding Summit, Dr. Jane Heinig of the UC Davis Human Lactation Center, shared the most recent data associated with breastfeeding rates for mothers who deliver in California hospitals. The report, a partnership between UC Davis, the California WIC Association and the California Breastfeeding Coalition, shows 70% exclusive breastfeeding rate statewide and progress toward improvement. Find out which counties ranked highest -- and which ranked lowest -- here. http://bit.ly/2NIIcZW
California WIC Association
California WIC Association shared a post.
The Baby-Friendly Hospital Initiative has reached another important milestone: over 600 birthing facilities are now Baby-Friendly designated in the US, representing more than 28% of the nation’s births!

California WIC Association
California WIC Association shared a post.
January is flying by! Don't let the whole month pass without taking full advantage of the freshest fruits and vegetables available. 🍊🥑 Save our What's in Season graphic to your phone's camera roll for easy reference as you head to the grocery store this month 👍

For more info, check out our Produce Tips page: https://www.produceforkids.com/produce-tips/
California WIC Association
California WIC Association shared a post.
The U.S. Breastfeeding Committee - USBC announces the introduction of the Providing Urgent Maternal Protections (PUMP) for Nursing Mothers Act, a bipartisan legislation that aims to protect and expand workers’ right to breastfeed.