Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2019 Annual Conference & Trade Show

April 28 – May 1, 2019, in San Diego

Attend our 27th Annual Conference & Trade Show to learn how WIC moves families forward using technology and best practices within a culture of caring! Enjoy educational and networking opportunities for WIC staff and allied health professionals. Get the latest updates here!

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Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

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Trump’s final “public charge” rule punishes immigrant families for accessing critical healthcare, nutrition & housing programs. Tell your friends and families who may be impacted to seek counsel if they have questions. Visit: https://t.co/dAe1eafu9E #ProtectFamilies

WIC supports and protects all families! https://t.co/G3IPZu31rn

WIC supports families. As Greenstein explained, this will harm children and deny people who are trying to build a better life critical services that they need. That is not what WIC is about so remind our families that we are here for them. https://t.co/lWeMVKqbFj
California WIC Association
California WIC Association shared a link.
The lawsuit from California and three other states challenges new Trump administration rules blocking green cards for many immigrants who use public assistance including Medicaid, food stamps and housing vouchers.
California WIC Association
California WIC Association
In case you missed it, Department of Homeland Security’s final public charge rule has been officially posted in the Federal Register. If litigation does not prevent the rule from taking effect, the policy will become effective on *October 15, 2019*.

There will be an in-depth webinar from the Protecting Immigrant Families Coalition on Friday, August 15 at 3:00pm ET (12:00pm PT) to go over toplines of the final rule, share how your organization can best respond, and share top messaging and talking points.

California WIC Association
California WIC Association shared a photo.
Happy Native Breastfeeding Week! #1stSacredFood