Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2019 Annual Conference & Trade Show

April 28 – May 1, 2019, in San Diego

Attend our 27th Annual Conference & Trade Show to learn how WIC moves families forward using technology and best practices within a culture of caring! Enjoy educational and networking opportunities for WIC staff and allied health professionals. Get the latest updates here!

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Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

Write to Gov. Newsom and tell him to sign #SB142, which will ensure working parents have access to lactation facilities in the workplace, and help create more family friendly work environments! https://t.co/x8DRKuGZU7

We encourage all eligible families to continue participating in WIC - WIC is NOT impacted by the expanded public charge rule, and health and nutrition services received by children will not be counted against their parents. https://t.co/AZOuAKMwF6 #ProtectImmigrantFamilies

Trump’s final “public charge” rule punishes immigrant families for accessing critical healthcare, nutrition & housing programs. Tell your friends and families who may be impacted to seek counsel if they have questions. Visit: https://t.co/dAe1eafu9E #ProtectFamilies

WIC supports and protects all families! https://t.co/G3IPZu31rn

WIC supports families. As Greenstein explained, this will harm children and deny people who are trying to build a better life critical services that they need. That is not what WIC is about so remind our families that we are here for them. https://t.co/lWeMVKqbFj
California WIC Association
California WIC Association
¡Conozca los cambios que llegan a WIC con la nueva tarjeta WIC!
California WIC Association
California WIC Association
Hello Breastfeeding Advocates!

Good news, SB 142, which will ensure working parents have access to lactation facilities in the workplace, and help create more family friendly work environments, will be moving to the Governor’s Desk!

We need your support! Linked below is a template “request to sign” letter to send to the Governor. Please use your organizational letterhead if possible, and date the letter for September 16th – the date it is expected to have passed off the floor after one final check.

Thanks for your support!

California WIC Association
California WIC Association
At our annual conferences, we have topics for workshops and discussion. Nutrition, breastfeeding, healthcare, trauma-informed care, and early education, to name a few. We are deeply troubled and concerned that children - from immigrant families as well as from families who have been here for generations - are being targeted on so many levels, in a broader sense there are cuts to funding for or extra hurdles to access for programs like SNAP and school meals, and in an individual sense there is the unimaginable trauma inflicted on children who are separated from their families, held in despicable conditions, and the very real poor health outcomes that can follow.
California WIC Association
California WIC Association
Webinar: Public Charge and Young Children: What Early
Childhood Stakeholders Need to Know

September 12th 1:00pm ET (10:00am PT)

CLASP invites early childhood policymakers, advocates, providers, and others invested in the wellbeing of young children to join us for a webinar to learn more about the public charge rule. We’ll focus specifically on how the rule impacts young children in immigrant families and discuss how to answer commonly asked questions from families about participating in publicly funded programs and services.