Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

April 5 – April 8, 2020, in San Diego

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us in sunny San Diego to connect, collaborate, and network with WIC staff and community partners from across the state. Get the latest updates here!

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Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

Walmart, Costco recall baby formulas because of potentially deadly bacteria https://t.co/XJ1kir8uUh

Join us and @NatWICAssoc
Thursday 12 PM PT for a webinar on Exploring New Opportunities for Co-Location in Hospitals and Health. We will hear about positives of co-locating WIC in a hospital birthing center, peds and women's health in a health center. https://t.co/rW14mYmaYy

Judges in 3 states have blocked Trump's public charge rule nationally. The rule will NOT go into effect tomorrow as anticipated. Immigrant families should continue getting the health and nutrition services that they need. #protectimmigrantfamilies https://t.co/DKYhxWWNSE

Thank you @GavinNewsom and @Scott_Wiener! https://t.co/Ka3IoKYdQ5
calwic photo
Scott Wiener @Scott_Wiener
Governor @GavinNewsom signed our legislation to ensure new moms can lactate at work!

Too many people are forced to lactate in bad conditions. #SB142 ensures they can do so with dignity.

New moms shouldn’t have to choose between returning to work & breastfeeding their babies. https://t.co/O06sePNO7O

We know that nutritious food is an important step on the path to healthy adulthood. We are still focused on serving ALL families. WIC is NOT INCLUDED in the public charge rule expansion, and immigrant families can and should still count on us. #ProtectImmigrantFamilies https://t.co/UA9HvAvPbu calwic photo
California WIC Association
California WIC Association
Deadline Extended to Request CalFresh Replacement for October 2019 Power Outages

CalFresh recipients now have until 11/22/2019 to request replacement benefits for October 2019 outages occurring on or after 10/23/2019. Food and Nutrition Services approved an extension of the 10-day deadline.

CalFresh recipients who lost food due to power outages in October 2019 may receive replacement benefits for each power outage.

See link for more information.
California WIC Association
California WIC Association
Walmart and Costco are recalling Parent’s Choice and Kirkland branded baby formula because of possible contamination with Cronobacter bacteria, which has a fatality rate up to 80 percent in newborns and young infants. Check your infant formula!
California WIC Association
California WIC Association shared a post.
It's ok if your body looks a little different - one (or more!) of the coolest people you know used to live there!
California WIC Association
California WIC Association
Gavin Newsom just announced a new resource website available for those needing support due to the #CaliforniaFires.


Get the latest on how power shutoffs may affect you, road closures, evacuation centers, and wildfire updates.

Please share widely.