Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2019 Annual Conference & Trade Show

April 28 – May 1, 2019, in San Diego

Attend our 27th Annual Conference & Trade Show to learn how WIC moves families forward using technology and best practices within a culture of caring! Enjoy educational and networking opportunities for WIC staff and allied health professionals. Get the latest updates here!

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Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

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Don't forget WIC when talking about linking programs for California's vulnerable families! #EarlyEdChat https://t.co/YNctdDBZAh

Great job feeding your baby, working for your community, and helping to #normalizebreastfeeding, @CavanaughforLeg https://t.co/ZCWhPMmpgV

TODAY is the last day to submit comment to stop the discriminatory #publiccharge rule! “People with a little leg up can do wonders for our country!" Join thousands who've already wrote in opposing this rule. Submit comment today: https://t.co/H783IM2twx #ProtectFamlies https://t.co/NYjyvBimd2 calwic photo

Tomorrow is the last day to submit comment to stop the #publiccharge rule! “Creating new rules to hamper the success of others who need a helping hand is unAmerican." Join thousands in submitting comment before 12/10 deadline: https://t.co/H783IM2twx #ProtectFamilies https://t.co/GfR8mtkKsA calwic photo
California WIC Association
California WIC Association shared Kyoot's video.
Childproofing is a great idea, but to be extra safe, make sure items like cleaning products and prescription medications are up high AND locked away if possible!
California WIC Association
Lolol this was me as a kid 😊
California WIC Association
California WIC Association shared American Red Cross WIC's post.
You are not alone if you're wondering when your baby will be ready for solid foods or how much you should feed your baby. In fact, these are frequently asked questions we receive from parents. Check out our playlist on YouTube that's all about feeding your baby, and get some baby-friendly recipes while you're at it.
California WIC Association
California WIC Association
Help Protect Food Access for Our Most Vulnerable -
Comments needed to stop harmful proposed rule!

On the same day President Trump signed the 2018 Farm Bill into law, USDA proposed a rule that would impose harsh time limits on many more SNAP/CalFresh participants--blatantly ignoring congress' bipartisan agreement to leave existing rules unchanged.

The proposed rule would eliminate the flexibility states have always had to waive time limits on SNAP in areas with insufficient jobs for low-income workers.

USDA estimates that under the proposed rule, 755,000 SNAP participants would be newly subject to the time limit, meaning if a childless adult (aged 18 to 49) can't find and maintain employment (at least 20 hours/week), they will only be eligible for three months of SNAP benefits over three years.

This proposal is an unwise expansion of a harsh, unfair, and counterproductive policy.

Ripping holes in the national safety net will do nothing to address the root causes of unemployment; rather, it will drive many of the most vulnerable among us deeper into food insecurity and poverty.

Act now to stop this harmful regulation!

No one should be penalized for lack of opportunity. Here's how you can help stop this proposal from becoming law:

1. Submit a comment in opposition to the rule.
Download customizable template comments here:
Submit your comments here by April 2nd, 2019:
California WIC Association
California WIC Association shared a link.
One of the most confounding issues facing breastfeeding advocates in recent years has been the significant differences in breastfeeding rates between African American and white babies. In 2006, the Centers for Disease Control and Prevention (CDC), using data from the 2004 National Immunization Surve...