Our WIC CAN HELP campaign is designed to help the one million California families we serve to survive and protect their children’s health in these tough times. The campaign builds local agency staff capacity to inform and connect WIC families with all possible community assistance programs, from dental care to foreclosure counseling to utility assistance.
WIC CAN HELP identifies lesser-known referral resources, and makes sure the local WIC network can easily share the information with WIC participants using downloadable multi-language flyers or information. Each month, we share a new resource and referral “survival kit” which highlights assistance or program linkages that local WIC staff might suggest to young families in need. WIC CAN HELP is funded by grants from The California Endowment and Kaiser Permanente Community Benefits.