2019 Annual Conference & Trade Show

The next few years will be historic for WIC! This year’s conference will showcase the wave of improvements and innovations that include new technology and fresh perspectives on engaging and sustaining WIC participants. Critical updates, worksite wellness, and exemplary leadership will be featured. Best practices for standing strong, lifting up all of us, and moving families forward, will be integral to our message. Together we will work towards building vibrant communities and strengthening our resolve to collaborate and find solutions. Come ready to learn and enjoy colleagues as we create the WIC program for today’s families!

Check out this year’s draft agenda. Please note that this is a working agenda in progress. Some session titles, dates, and times are subject to change based on speaker availability and WIC alignment. Please check back as a final agenda will be posted soon!

Dates & Location

Preconference: Sunday, April 28, 2019
Main Conference: Monday, April 29 – Wednesday, May 1, 2019
Town and Country Resort & Convention Center, San Diego


Register online using the applicable button below. Register early for the best rates! See lodging information below.
Early Bird rates good through February 1, 2019.
Cancellations will not be accepted after March 22, 2019, however, substitutions may be made.
Online registration closes April 1, 2019.
View Fee Schedule 2019 here.
Questions? Contact Meghan.


If you have been confirmed as a workshop presenter, please contact Jodi about the speaker registration process and forms.

Planning to Attend?


Exhibitors & Sponsors


Trade Show Talk


Local Agency Sharing


Continuing Education Opportunities

Pre-Conference Seminars – Plan to spend in-depth time with top-notch experts in Early Feeding or Leadership at an all-day seminar prior to the main conference. More details coming soon!


Concurrent Workshop Tracks – With over 30 workshops to choose from, you’ll have no problem getting the professional education you want and need to boost your knowledge and skills. Check the draft agenda for specific titles within each Track:
Track 1: Begin Early to Nurture Child Health
Track 2: Lead & Manage to Promote Wellness
Track 3: Equity for All Families
Track 4: Innovate & Collaborate to Advance WIC
Track 5: Welcome Change for eWIC Success

Trade Show & Exhibits – Meet and talk with reps from nearly 70 businesses and nonprofits exhibiting the latest products and services available to WIC Program participants and providers. New this year: Trade Show Talks! We’ll have fun with a scavenger hunt, too.

Local Agency Sharing – Want to showcase a best practice or unique strategy? Here’s a chance to educate your peers about your local agency’s success in Breastfeeding Support, Peer Counseling, Worksite Wellness, Nutrition Education, Local Vendor Liaisons, Data and Evaluation, Outreach, Collaboration, Advocacy, or something else! Sign up using the navy button above, or contact Sarah Diaz with questions. New this year: you can apply to give a short talk during the Trade Show – register using the purple button above.

Trivia Quiz Night! — Get a team together and rev up that competitive WIC spirit for some trivia, prizes and fun. Need a team? No problem. Sign-up details coming soon.

Networking Events
Meetings – Many groups use the conference as a chance to meet in person. If you would like to schedule a meeting, contact Lena to reserve a room.


Scavenger Hunt – Did you play eWIC Go! last year? We’re working hard to bring you another fun version of a scavenger hunt. Start building your team, or get psyched to tackle it solo! Check back soon or watch the Flash e-news for registration details.

Wellness Activities
Conference schedules can be demanding, so take advantage of wellness breaks to recharge your body and mind. Try Sunrise Yoga, Tao Kung, Circuit Training, or something new! Check the agenda for details.
Lodging Information
California WIC Association has a limited room block at the Town and Country due to construction. We have added a room block at the Handlery Hotel to accommodate this reduction. The Handlery Hotel is a 5 minute walk from the Town and Country (0.2 miles). There will also be a complimentary shuttle between the 2 hotels running throughout the conference.

Special Group Rates for Both Hotels: $125 single/$155 double. Deadline for the group rate is March 27, 2019.
Instructions to make hotel reservations will be on your conference registration confirmation.

Trade Show Materials
Join other WIC-related companies and organizations to promote your products and services to nearly 1,000 conference attendees who represent 3,000 WIC employees serving one million WIC participants in California. Read the 2019 Sponsor & Exhibitor Opportunities Packet  and contact Teresa Morris with any questions. New this year: you can apply to give a short talk during the Trade Show – register using the purple button above.

Many Thanks to our Sponsors and Exhibitors!