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Our WIC CAN HELP campaign is designed to help the one million California families we serve to survive and protect their children’s health in these tough times. The campaign builds local agency staff capacity to inform and connect WIC families with all possible community assistance programs, from dental care to foreclosure counseling to utility assistance.

WIC CAN HELP identifies lesser-known referral resources, and makes sure the local WIC network can easily share the information with WIC participants using downloadable multi-language flyers or information. Each month, we share a new resource and referral “survival kit” which highlights assistance or program linkages that local WIC staff might suggest to young families in need. WIC CAN HELP is funded by grants from The California Endowment and Kaiser Permanente Community Benefits.

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NOVEMBER: Debt Counseling & Financial Literacy

The holiday season can be a time for increased financial stress. As families struggle to survive in this tough economy, support for their financial health is especially important. This month, WIC Can Help provides resources on debt counseling and financial literacy, from basic banking skills to foreclosure prevention and help with problem gambling. Here we provide consumer tools and tips available in multiple languages to share with WIC families.

NEW_BUTTONOverspending and overeating over the holidays can contribute to stress, overweight and financial insecurity. Help WIC parents learn to plan fun and healthy holiday activities to make wonderful holiday memories using these Holiday Health and Wealth materials, developed by Contra Costa County WIC:

National Foundation for Credit Counseling provides debt and credit resources, on-line counseling and budget calculators, as well as a way to locate the Consumer Credit Counseling Service nearest you.
English: 1-800-388-2227
Spanish: 1-800-682-9832
Downloadable Consumer Tools in English and Spanish:

Consumer Action features a searchable database of free, multilingual financial education information, curricula and teaching aids to view online, download,  or order hard copies, including:

WeConnect – California connects families to programs, services, tools and resources, such as the Earned Income Tax Credit (EITC), emergency unemployment compensation, discounted utilities, and more.

The Beehive helps connect consumers to educational tools and services on money, health, jobs, school, and housing.

Foreclosure Help in California provides contact information for 5 regional offices and 13 city offices that offer free foreclosure prevention counseling services , plus a summary of foreclosure laws

California Council on Problem Gambling offers a 24-hour confidential Problem Gambling Helpline:
1-800-GAMBLER / 1-800-522-4700 plus: