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Featured Project

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Our WIC CAN HELP campaign is designed to help the one million California families we serve to survive and protect their children’s health in these tough times. The campaign builds local agency staff capacity to inform and connect WIC families with all possible community assistance programs, from dental care to foreclosure counseling to utility assistance.

WIC CAN HELP identifies lesser-known referral resources, and makes sure the local WIC network can easily share the information with WIC participants using downloadable multi-language flyers or information. Each month, we share a new resource and referral “survival kit” which highlights assistance or program linkages that local WIC staff might suggest to young families in need. WIC CAN HELP is funded by grants from The California Endowment and Kaiser Permanente Community Benefits.

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HomeFocus AreasWIC Can Help

APRIL: CalFresh: Better Food for Better Living

cal fresh english

CalFresh, California's name for food stamps or the Supplemental Nutrition Assistance Program (SNAP), can add to WIC families' food budgets and help them put healthy and nutritious food on the table. According to USDA research, SNAP reduced child poverty by over 15% from 2000 to 2009. "CalFresh – Better Food for Better Living" helps to highlight it as a health and nutrition program encouraging beneficiaries to purchase a variety of healthy foods in grocery stores and markets.  

WHAT LOCAL AGENCIES CAN DO

  • Encourage WIC participants to apply for CalFresh benefits by referring them to the online and in-person resources below.
  • Reassure them that chidren born in the U.S. who qualify (based on family income) can get benefits, regardless of where their parents were born.

CalFresh Information:

To Apply for CalFresh: