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Featured Project

wichelp

Our WIC CAN HELP campaign is designed to help the one million California families we serve to survive and protect their children’s health in these tough times. The campaign builds local agency staff capacity to inform and connect WIC families with all possible community assistance programs, from dental care to foreclosure counseling to utility assistance.

WIC CAN HELP identifies lesser-known referral resources, and makes sure the local WIC network can easily share the information with WIC participants using downloadable multi-language flyers or information. Each month, we share a new resource and referral “survival kit” which highlights assistance or program linkages that local WIC staff might suggest to young families in need. WIC CAN HELP is funded by grants from The California Endowment and Kaiser Permanente Community Benefits.

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Home›Focus Areas›WIC Goes Platinum

WIC Goes Platinum

WIC-Platinum_logo_hi_resWe invite you to join us on a new WIC journey: WIC GOES PLATINUM, a process that will bring California WIC to a whole new level of excellence! We will integrate our Gold-standard foods, nutrition education and breastfeeding support, and wellness culture into the entire WIC clinic experience,
with participants at the center of everything we do.

APLlogo ACADEMY FOR PARTICIPANT-CENTERED
LEADERSHIP (APL)

APL is a mentoring, training and TA program that will help every agency achieve PLATINUM levels of WIC service, with a focus on you: enthusiastic frontline employees who are ready to foster positive changes in clinic environments which affect WIC participants and staff alike.

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