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wichelp

Our WIC CAN HELP campaign is designed to help the one million California families we serve to survive and protect their children’s health in these tough times. The campaign builds local agency staff capacity to inform and connect WIC families with all possible community assistance programs, from dental care to foreclosure counseling to utility assistance.

WIC CAN HELP identifies lesser-known referral resources, and makes sure the local WIC network can easily share the information with WIC participants using downloadable multi-language flyers or information. Each month, we share a new resource and referral “survival kit” which highlights assistance or program linkages that local WIC staff might suggest to young families in need. WIC CAN HELP is funded by grants from The California Endowment and Kaiser Permanente Community Benefits.

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Home›Get Involved›Become an Ambassador

Become a California WIC Ambassador!

What is a WIC Ambassador?

A WIC ambassador is a WIC employee who is interested in advocating for the policy objectives of the California WIC Association and the California WIC Program, and becoming WIC’s voice for advocacy in both Sacramento and Washington DC. WIC Ambassadors are organized by Congressional District, so each WIC ambassador becomes part of the advocacy team for the Congressional District that they live in, or that their WIC agency is in.

As a WIC Ambassador you will:

  • Become involved in WIC advocacy efforts at a local, state and federal level.
  • Build and maintain relationships with California’s Congress, State Assembly and Senate members.
  • Communicate CWA messages and positions on legislative bills or regulations to Members of Congress, Assembly, and Senate and/or their staffs at key times.
  • Respond to Action Alerts by emailing or calling legislators or other WIC agencies.
  • Attend CWA’s State Policy Day in Sacramento and NWA’s Leadership Conference in Washington, DC, if possible.
  • Communicate regularly with CWA Staff and Legislative Team regarding CWA’s advocacy priorities.

If you would like to become a WIC Ambassador or would like more information, please contact Donna Hoffman at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Ambassador Information Form