New WIC Foods: WIConnect!
The USDA Interim Final Rule | Download New Food Flyers
Better Foods…
The long-awaited Interim Rule transforming WIC's food packages was released on December 6, 2007! The rule will significantly enhance the nutritional quality of foods available to WIC mothers, infants and young children, improve access to healthy foods in low-income communities, and thus improve health outcomes nationwide.
Clear Messages…
WIConnect will maximize each food package change with a carefully researched and planned strategy, ensuring that, as the New Foods are rolled out, they are consistently accompanied by Clear Messages to participants and other WIC partners.
…Healthy Outcomes!
In order to do a better job in setting and achieving measurable public health improvements, it will be critical to carefully document and publicly celebrate our success in achieving positive and measurable outcomes among our large and high-risk population. The new WIC food packages give us the opportunity to shine in new ways!
Stay Tuned…CWA will keep YOU connected to WIConnect …The Shape of Things to Come!
Downloads
- California WIC Authorized Foods
- New WIC Foods(CA) for Pregnant Women Front Back
- New WIC Foods(CA) for Breastfeeding Women Front Back
- New WIC Foods(CA) for Children Front Back
- New WIC Foods Flyer for Pregnant Women (Spanish) Front Back
- New WIC Foods Flyer for Breastfeeding Women (Spanish) Front Back
- New WIC Foods Flyer for Children (Spanish) Front Back
- The USDA Interim Final Rule
- Report: CA WIC Participant Food Shopping and Consumption Habits Survey
- Report: CA WIC Staff Food Shopping and Consumption Habits Survey
- New WIC Food Package Resources