Engage WIC Families

WIC families are diverse and access resources – including WIC – for multiple reasons. CWA has developed and refined multiple strategies to best serve the needs of families and keep parents and caregivers engaged in WIC to benefit their children and communities. Use the resources here to strengthen WIC outreach and services.

Supporting Men & Dads

Children and families do better when fathers are involved. Learn ways to make men and father figures feel welcome and valued at WIC.

Welcoming African American Families

Explore best practices that welcome and include African American families and help local WIC staff establish WIC as a key community service and partner.

Connecting WIC & Early Education

CWA goes beyond outreach and looks at strengthening community linkages between California’s WIC and Child Care Services.

Protecting Immigrant Families

Families emigrating to the U.S. are experiencing uncertain times on many fronts. The Trump Administration has proposed changes to regulations that would expand the public charge test.

Outreach Materials

View & download photos and messages designed for use at WIC sites as posters, table tents, etc. to help reach and engage today’s parents and caregivers.

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3120 FREEBOARD DR. #101 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700