Modernize WIC

WIC has successfully served women and their families for nearly half a century. To remain the impactful program it has been, some aspects must be modernized. Collective efforts are underway to include more technology, streamline processes and adapt to the needs of young families. The resources here are designed to help you take steps to remain valuable and relevant to today’s young women – often called “Millennials” – and their families, as key to maintaining a strong WIC program.

TeleWIC: Keeping Up with the Times

WIC must take advantage of its clients’ “always online” culture by modernizing how it makes benefits available and accessible, such as through videoconferencing.

MyWIC: Updating WIC for a New Generation

Current demographic characteristics and market data provide a glimpse of recent WIC-related millennial research, plus recommendations for modernizing clinical WIC services.

Foreground to Horizon: Opportunities for WIC’s Next Half Century

Learn about forward-looking ideas to support busy families who benefit from WIC services.

Reaching the Millennial Generation Online

A research project implemented by the California Department of Public Health WIC Division. Scroll down near bottom of page for their report and appendices.

Outreach Materials

View & download photos and messages designed for use at WIC sites as posters, table tents, etc. to help reach and engage today’s parents and caregivers.

Millennials in WIC

In this webinar recording, learn about guidelines for communicating with millennials to keep WIC valuable and relevant, plus Arizona WIC’s experience offering WIC Online services.

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3120 FREEBOARD DR. #101 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700