Farm2WIC Resources for Local WIC Agencies

Is your local market authorized to accept the FVC? Find out here. If it’s not, use this flyer to reach out to your local market manager(s). Contact State WIC for more information or to request a training for growers in your area: www.wicfarmers.ca.gov or 916-928-8513

Once your local markets accept the FVC as well as FMNP, consider using the resources below to promote this shopping option with the families you serve. (Note that you can use WIC funds to print or purchase materials; consult your Contract Manager for approval.)

  • Participant Flyers (half-sheet; print English on one side, Spanishon the other)
  • Info Sheet for WIC Staff  – talking points useful when chatting with interested families about this shopping option.
  • Farm2WIC logo – feel free to use the CWA-designed logo in your own promotional and educational materials. Contact CWA if you need other file formats.
  • Market Locator Magnets –  Shoppers can write their local market info (location, days and times) on these thin magnets and post on the frig or a metal cabinet as a reminder.

Need more ideas? Materials from 2018 conference presentations and webinars may be helpful:

Nutrition Education – to promote and educate participants about purchasing, storing, and preparing seasonal produce, the following resources may be useful:

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3120 FREEBOARD DR. #101 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700