Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

WIC Worksite Wellness Step It Up Challenge

What: Walking Challenge
Who: California WIC Teams of 6 or less (can be multiple teams per agency)*
When: July 15 – August 15, 2021
Where: Wherever you can get your steps in!
Why: To get moving and meet our individual steps goals!
How: Log your steps by signing up and creating a group at https://worldwalking.org. Please invite Jodi to your group so she can track your progress (jmulliganpfile@calwic.org).

According to the Mayo Clinic, the average American walks 3,000 to 4,000 steps a day, or roughly 1.5 to 2 miles, and we should aim for 10,000 steps per day. It’s a good idea to find out how many steps a day you walk now, as your own baseline, then you can STEP IT UP toward the goal of 10,000 steps by aiming to add extra steps every day for 4 weeks. If you already walk 10,000 steps or more, increase your goal. You can track your steps with an iPhone or Android, a sports watch like a Fitbit, or a pedometer (CWA has extra pedometers if your office needs them).

We will have prizes at Week 1, 2, 3, and 4 for the teams with the most cumulative steps divided by number of group members. So, you have multiple opportunities to STEP IT UP, and win a prize. Prizes will be gift cards, exercise and workout gear, and more. Questions? Email Jodi at jmulliganpfile@calwic.org.

25,990,603 steps

Like walking from London to Tokyo.

117 Walkers

29 Teams throughout California 

Way to rock this competition Cal WIC! Great job. 



CRP WIC Walkers 

790,720 steps

158,144 / walker average


*If you need accommodations or would like to substitute something else for walking, let us know. We are happy to oblige and encourage all abilities to participate. Additionally, we know not everyone has access to safe walking paths, so please let us know and we can recommend some alternatives to you.

Support CWA

Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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The increase to the #WIC fruit and veg benefit is changing lives for families across California. Tell Congress to #ExtendTheWICBump in the CR by September 30th! @RepBarbaraLee @KenCalvert @RepRoybalAllard @dgvaladao @aguilarpete @RepMikeGarcia @Norma4Congress @RepJoshHarder https://t.co/601OiHv3md

A7: Contact your member of Congress - especially those on the Approps committee - and share how important this increased #fruitandveg benefit has been and continues to be for #WIC families in their district! #ExtendTheWICBump #FoodFri https://t.co/VtmXTSNUvs

A6: Here in CA, a #farmersmarket may be authorized not just for the Farmer's Market Nutrition Program, but to accept the regular CVB, so #WIC shoppers can support their local farmers year-round! #FoodFri #ExtendTheWICBump https://t.co/8z04Qqm4X4

A5: In August 2020, #WIC shoppers put nearly $56 million into their local economies - and that was before the $35 increase for #fruitandveggies. WIC shoppers support CA farmers and grocery stores. #FoodFri #ExtendTheWICBump
https://t.co/ERWPClNeWb https://t.co/LSdm6b8TDT

A4: We know that obesity declined for #WIC kids as a result of the 2009 change to include fruit and veg in the food package, but we know that child obesity has risen during the pandemic, as have food costs. Families access to produce now more than ever! #ExtendTheWICBump #FoodFri https://t.co/EfQalIBN6I

A3: WIC families in CA have been SO appreciative of the enhanced #WIC fruit and veg benefit. It has truly changed the way families shop and eat! #FoodFri #ExtendTheWICBump https://t.co/ZtpK7BAVYp https://t.co/Vp7F2bbM8b calwic photo
California WIC Association
California WIC Association
The increase to the #WIC fruit and veg benefit is changing lives for families across California. Tell Congress to #ExtendTheWICBump in the Continuing Resolution by September 30th!

#WICfruit&veggiebenefit! [Attach your selfie]

California WIC Association
California WIC Association
California WIC Association
Thanks Rep. Katie Porter for breaking down how far the $35 fruit and veg WIC benefit goes, compared to the previous $9-11 benefit. You really highlight why it needs to stick around!
California WIC Association
California WIC Association
California WIC Association
It's apple season! What better way to use your WIC fruit and veg benefits than enjoying some crisp, juicy apples? This handy chart shows the best uses of the different varieties of apples that might be available at your local store or farmer's market.