Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

August 24th – 28th, 2020 – VIRTUAL! 

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us from the comfort of home or the convenience of the office, to connect, collaborate, and network with WIC staff and community partners from across the state.  More info coming soon

Support CWA

Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

*TODAY is the last day to fill out the census.*

If you care about your representation in government and want to see investment in your community, this is your chance to weigh in.


Check out the newest issue of the CWA Flash newsletter! https://t.co/SprmFK6df0 https://t.co/nsz0DdohQU calwic photo

Did you know that twice a year, we publish a magazine - The WIC Watch - about the goings on in California WIC programs and CWA? We released our summer edition yesterday. Check it out! https://t.co/H8377DoGdr https://t.co/aqXza5qpmH calwic photo

We’re so happy to be part of the bill-signing ceremony for #SB1383. Thanks to all the amazing folks with @WorkFamilyCA, @GavinNewsom @SenHannahBeth on behalf of the WIC community as well as CWA - a staff of working moms. https://t.co/tpE7qGAOiV calwic photo

Dia de Los Muertos California is a new project from @SolCollective & @ListosCA to practice the tradition of honoring our ancestors in a digital community during these difficult times. Learn more at https://t.co/8gfGQpq5Ih
#YourActionsSaveLives #DiaDeLosMuertos #California https://t.co/mqVRNh1w86
calwic photo

USDA is running out of time. On September 30, critical flexibilities for WIC providers will expire. Join us and call on @SecretarySonny and @USDA to extend remote services and keep WIC families safe for the duration of the COVID-19 pandemic. https://t.co/CBhv2E7pE3
California WIC Association
California WIC Association
Check out this 6 session series offered by the North Sacramento Family Resource Center in English and Spanish, where you and other caregivers will lean into the uncomfortable and break the ice about topics that are sometimes hard to talk about with our kids about sex & sexuality! This workshop is open to those who care for children of any age. (And since it's offered via Zoom, you don't have to be Sacramento-based to attend!)
California WIC Association
Protecting Yourself at Work During Coronavirus | Safety, Negotiation, and Organizing
VIDEO EN ESPAÑOL: https://youtu.be/66T6mM4ZOE8 00:00 - Introduction 01:07 - Part One: Health and Safety 03:32 - Part Two: How to Negotiate with Your Employer...
California WIC Association
California WIC Association
Vitamin D plays an important role in our growth and health.

The best source of vitamin D comes from sunlight. Our bodies can produce Vit D with the help of sun exposure however, skin color, age, use of sunscreen, pollution and the time of year can impair this process.

It is important to add vitamin D rich foods to our daily diet as it helps the body absorb calcium to build strong bones and teeth. It also functions as a hormone to boost the immune system, as well as help with cell production.

As part of a healthy diet, choose foods such as fatty fish (salmon, sardines, tuna, halibut), mushrooms and other foods fortified with vitamin D such as dairy, soy milk, almond milk, orange juice and breakfast cereal.

La vitamina D juega un papel importante en nuestro crecimiento y salud.

La mejor fuente de vitamina D proviene de la luz solar. Nuestros cuerpos pueden producir vitamina D con la ayuda de la exposición al sol; sin embargo, color de piel, su edad, el protector solar, la contaminación y la época del año pueden afectar este proceso.

Es importante agregar alimentos ricos en vitamina D a su dieta diaria, ya que ayuda al cuerpo a absorber el calcio para desarrollar huesos y dientes fuertes. También funciona como una hormona para estimular el sistema inmunológico, además de ayudar con la producción de células.

Elija alimentos como pescado graso (salmon, sardinas, atún, fletán), champiñones y otros alimentos enriquecidos con vitamina D como lácteos, jugo de naranja y cereales como parte de una dieta saludable.

#ContraCostaWIC #CaliforniaWIC #WIC #NutritionEducation #VitaminD #SunshineVitamin #MentalHealth #ImmuneSystem #HealthyBones #HealthyTeeth
California WIC Association
California WIC Association
There's a lot of crazy stuff happening right now.

But this is critical: *TODAY is the last day to fill out the census.*

If you care about your representation in government and want to see investment in your community, this is your chance.