Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

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WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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. @SenSchumer: You've been a longtime champion for women and families in the Senate. Please continue that legacy by bringing the Pregnant Workers Fairness Act to a vote now! #ProtectPregnantWorkers https://t.co/PrZz02gnbA
New mothers are losing access to critical supportive services 60 days postpartum. Fix this now in the state budget! Extend Medi-Cal’s Comprehensive Perinatal Services Program (CPSP) benefit for the full 12 months postpartum. @drarambulaAD31 @PhilTing @NancySkinner @GovernorNewsom
WIC has added as many options as possible to increase the chance families can find formula in stores. Check with your local WIC office, the CA WIC App, or https://t.co/v1KoculIIr for the latest updates to the WIC-approved formulas list.
#WIC #InfantFormula #FormulaShortage https://t.co/6DvklNG9D4
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California WIC Association
California WIC Association6 days ago
From now through September, WIC families can keep enjoying the increase to their monthly Fruits and Vegetables Benefit!

The total monthly dollar amounts are:
- $24 for children ages 1 to 5
- $43 for pregnant and postpartum individuals
- $47 for breastfeeding individuals

Families can use their benefits at WIC-approved grocery stores and with farmers that accept the WIC Card.

Want to find a WIC-approved grocery store or farmer? Visit MyFamily.WIC.ca.gov.
California WIC Association
California WIC Association1 week ago
Check out our latest CWA Flash newsletter!

California WIC Association
California WIC Association1 week ago
The American Academy of Pediatrics has updated their guidance on breastfeeding to be more in line with the World Health Organization (WHO) guidance. Great news for public health and families!

Link in comments.

#Lactation #breastfeeding #chestfeeding #pumping
California WIC Association
California WIC Association2 weeks ago
¿Quiere aprender más sobre el programa de Medi-Cal Dental? ¿Tiene preguntas sobre los servicios cubiertos de su familia? Únese a la representante de Sonríe, California y un entrenador de proveedores para una presentación para miembros de Medi-Cal realizada en Facebook Live el miércoles, 22 de junio, de 2022, a la 1 p.m. Los participantes que se queden durante toda la presentación podrán ganar una tarjeta de regalo de $50.

RSVP en Facebook hoy: https://fb.me/e/1MhRqrQmv