Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2021 Virtual Conference & Trade Show

May 3 – 7, 2021

The Resilience Conference will be a virtual reboot. Although we can’t be together in person, we will come together as cyber collaborators, teachers, and learners, finding our new normal, resilient as ever, continuing to Strengthen and Support California Families! Gather with us for an interactive online experience. Check out what we have to offer here.

Support CWA

Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

View All Publications

Did you catch our Spanish Lunch and Learn on COVID 19 Vaccines with @VaccinateCal? If not, no worries, you can watch the recording! https://t.co/mQyNvtVgdu via @FacebookWatch

We will be livestreaming an info session in Spanish on COVID-19 vaccinations tomorrow on our Facebook page, in partnership with @VaccinateCal! Please Share with your networks! https://t.co/lYdMaYdbbJ https://t.co/XCV2WKyVRK calwic photo

Check out our newest issue of the Flash newsletter! https://t.co/JH3XjTeUnc

Our newest issue of the WIC Watch magazine was published today - just in time for the conference. You can check it out, as well as our older issues, here! https://t.co/R0sRtgL7jX https://t.co/3JvP8ywgjP calwic photo

. @CAgovernor make telehealth flexibilities permanent for the health of our communities. Telehealth and telephonic visits are a safe, effective, proven model of care that has the support of both patients and providers.
#YesOnAB32 #Thankful4Telehealth
#AccessTelehealth https://t.co/01mhEMOd50
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We are excited to kick off the conference on Monday, May 3rd. Visit our Virtual Trade Show, and join in our virtual scavenger hunt. We have 40+ booths to visit and you can earn points for prizes!
A special thank you to our Presenting and Gold Sponsors: CDPH, Welch’s and Anthem! https://t.co/IwN3TpMqYR
calwic photo
California WIC Association
California WIC Association
Our newest issue of the WIC Watch magazine was published today - just in time for the conference. You can check it out, as well as our older issues, here! https://www.calwic.org/news-publications/wic-watch-magazine/
California WIC Association
California WIC Association
The Child Tax Credit is an initiative introduced by the US government to boost the income of families with dependents under 18 years old. This new relief package has a higher upper limit compared to last year's stimulus. Find out how much you can get!
California WIC Association
California WIC Association
Tell California Governor & our lawmakers to protect our Paid Family Leave and Disability Insurance pay rate from going down! If they don't take action this year, the rate will decrease from 60%* back down to 55%.
When bonding with a child, caring for sick family or ourselves, our expenses go up, not down. We cannot afford to go backwards. Take action with us! 👇👇👇
*The current rate is 60% and 70% for very low income workers.
California WIC Association
California WIC Association
The 2009 food package changes made fruits, vegetables, whole-wheat bread, and additional whole-grain options available to WIC shoppers for the first time in the program's history. The food package changes are associated with the improved inventory of healthier foods in WIC and non-WIC authorized retail grocery stores, leading to enhanced access to healthy foods for WIC participants and the shopping public.

To learn more about the CVB increase and your family's eligibility, go to signupwic.com. #childnutrition