Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

August 24th – 28th, 2020 – VIRTUAL! 

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us from the comfort of home or the convenience of the office, to connect, collaborate, and network with WIC staff and community partners from across the state.  More info coming soon

Support CWA

Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

We’re so happy to be part of the bill-signing ceremony for #SB1383. Thanks to all the amazing folks with @WorkFamilyCA, @GavinNewsom @SenHannahBeth on behalf of the WIC community as well as CWA - a staff of working moms. https://t.co/tpE7qGAOiV calwic photo

Dia de Los Muertos California is a new project from @SolCollective & @ListosCA to practice the tradition of honoring our ancestors in a digital community during these difficult times. Learn more at https://t.co/8gfGQpq5Ih
#YourActionsSaveLives #DiaDeLosMuertos #California https://t.co/mqVRNh1w86
calwic photo

USDA is running out of time. On September 30, critical flexibilities for WIC providers will expire. Join us and call on @SecretarySonny and @USDA to extend remote services and keep WIC families safe for the duration of the COVID-19 pandemic. https://t.co/CBhv2E7pE3

Join us and @NatWICAssoc in calling on @SecretarySonny and @USDA to extend #WIC waivers for the duration of the COVID-19 pandemic. WIC providers need the flexibility to keep pregnant women, babies, and kids, as well as WIC staff, safe! https://t.co/CBhv2E7pE3

. @AsmAguiarCurry @tashaboerner @AsmAutumnBurke FFCRA will expire on Dec 31, 2020. Without FFCRA protections, millions of Californians will only have 3 #paidsickdays to recover from #COVID19 w/o losing their jobs. Pass #SB1383. A COVID-19 diagnosis shouldn't cost you your job.

. @Asm_Nazarian @AsmBillQuirk @AsmRodriguez52 @JimWoodAD2 Passing #SB1383 would improve #healthequity #racialjustice and #economicjustice to approx. 6 mil Californians. Decrease the gap in job protection by passing SB 1383. #PaidFamilyLeave helps families and caregivers thrive!
California WIC Association
California WIC Association
A federal judge has blocked the Trump Administration's plan to end the 2020 Census early. It now must continue through October 31st. Complete your 2020 census now!
California WIC Association
California WIC Association
Struggling to provide healthy food for your young child during the COVID-19 crisis? If you or another member of your family has lost income due to the COVID-19 pandemic, you may be eligible for nutritional and breastfeeding support from WIC! WIC provides healthy foods that pregnant and postpartum women, babies, and young children need. Most states are now enrolling new WIC clients over the phone so you do not need to come into the clinic. WIC is here for you!
¿Pasas apuros para ofrecer alimentos saludables a tus hijitos durante la crisis del COVID-19? Si tú o un miembro de tu familia ha perdido sus ingresos debido a la pandemia del COVID-19, ¡es posible que puedas recibir apoyo de WIC con la nutrición y lactancia! WIC ofrece los alimentos saludables que necesitan las embarazadas, las mamás que acaban de dar a luz, los bebés y los niños pequeños. La mayoría de los estados ahora inscriben a clientes nuevos en WIC por teléfono, o sea que no tienes que preocuparte de ir a la clínica. ¡WIC está aquí para ti!
California WIC Association
California WIC Association
Last night, the House passed a bipartisan agreement to extend government funding through December 11, 2020. This includes an additional $8B in nutrition aid, including extending USDA waiver authority for WIC through September 2021.
California WIC Association
California WIC Association
After months of constant and bold WIC waiver advocacy and coalition building by NWA, USDA announced an extension of WIC flexibilities until thirty days after the end of the nationally-declared public health emergency. NWA remains committed to assisting state agencies and frontline providers with n...