Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

August 24th – 28th, 2020 – VIRTUAL! 

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us from the comfort of home or the convenience of the office, to connect, collaborate, and network with WIC staff and community partners from across the state.  More info coming soon

Support CWA

Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

The U.S. Census Bureau announced that it has moved the end date to September 30, 2020, thus significantly shortening their in-field operations. This is also the new deadline for self-response. You can still self-respond online by going to https://t.co/ULY43y5WcY. https://t.co/jymWMp7cOD calwic photo

A federal judge has blocked implementation of the public charge rule during the COVID-19 pandemic. #protectimmigrantfamilies https://t.co/yiQsbl1eSk

Help ensure resources come back to your family by taking the Census! If you haven’t responded yet, you should be receiving a form in the mail. But please know, you can participate online now at https://t.co/xuHLtAmgct or by calling 844-330-2020. #CaliforniaForAll #ICount https://t.co/2ZLbhia1nP calwic photo

Almost all employees are required to pay into the State Disability Insurance program, and yet millions of us have no job protection. We should be able to take care of our loved ones without the added stress of losing our jobs. Please support #SB1383! @LorenaAD80

Being counted in the Census is a form of racial and social justice. Go to https://t.co/xuHLtAmgct to take it now! If you don't have a Census ID, you can still complete your form. The Census can be filled out from any device with an Internet connection. #CaliforniaForAll #ICount https://t.co/lGDhCx9wAZ calwic photo

A reporter from The Sacramento Bee has reached out to us to write a story about food access in the immigrant community. If you have stopped using SNAP and WIC because of the Public Charge rule change, and you're willing to share your story, please message us!
California WIC Association
California WIC Association
The U.S. Census Bureau has announced that it has moved up the end date of data collection to September 30, 2020 (it was originally extended to Oct 31) thus significantly shortening their in-field operations. This is also the new deadline for self-response.

You can still self-respond online by going to https://my2020census.gov/

You can respond by phone – find a list of phone numbers by language here: https://2020census.gov/en/ways-to-respond/responding-by-phone.html

We need to act now to be counted! Please help us get the word out so that ALL CALIFORNIANS ARE COUNTED!
California WIC Association
California WIC Association
Happy #WorldBreastfeedingWeek2020, United Indian Health WIC Program! We love your beautiful video.
California WIC Association
California WIC Association
California WIC Association
Great job Community Resource Project, Inc. WIC!
California WIC Association
California WIC Association
We are so sorry to hear of the passing of this amazing woman and mother. Such a great loss to her family, as well as the birth, breastfeeding and WIC community.