Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2021 Virtual Conference & Trade Show

May 3 – 7, 2021

The Resilience Conference will be a virtual reboot. Although we can’t be together in person, we will come together as cyber collaborators, teachers, and learners, finding our new normal, resilient as ever, continuing to Strengthen and Support California Families! Gather with us for an interactive online experience. Check out what we have to offer here.

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Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

View All Publications

California WIC's fruit and veggie value has been temporarily increased to $35 per month for four
months as of June 1. Be sure to redeem your benefits! https://t.co/VY0AcgcNWL
calwic photo

More fruits and veggies are HERE! To learn more, go to https://t.co/hwJMNaOGDv https://t.co/Z3dnILFi4s
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¡Tiene muchas preguntas en mente y nosotros tenemos las respuestas! Únase a nosotros el 17 de junio a las 5:30 p.m. PT para tener la oportunidad de aprender sobre la vacuna COVID-19 para niños y las pautas para regresar a la escuela este otoño! https://t.co/1iCd714wkZ https://t.co/t8zQosw7RJ calwic photo

You have a lot of questions on your mind, and we have answers! Join us on June 17 at 5:30 p.m. PT for a chance to learn what you should know about the COVID-19 vaccine for children and guidelines for returning to school this fall! Register: https://t.co/1iCd714wkZ https://t.co/fhTFP5aw3h calwic photo

#CALeg has adopted #AB32, now we call on @CAgovernor to include this telehealth proposal in the final budget. Extending telehealth and telephonic care beyond the PHE is critical to delivering care to the people that need it the most. @AsmAguiarCurry #SupportTelephonicCare
California WIC Association
California WIC Association
Have you bought your WIC groceries this month? Our vegetables and fruits value has been temporarily increased to $35 per month for four
months - it started June 1st! https://www.myfamily.wic.ca.gov/
California WIC Association
California WIC Association

This Friday, the House Agriculture Appropriations Subcommittee will be holding a mark-up hearing on Agriculture fiscal year 2022 appropriations bills - including the proposal to extend the increased Cash Value Benefit (CVB) for WIC families through September 2022 – an entire year of additional fruits and vegetables! But it won't happen unless Congress approves the new funding.

Tell Congress You Support Extending the WIC Benefit Increases
Share this and ask your local faith and community groups, neighbors, family, and friends to do the same!

This is ESPECIALLY important if your member of Congress is Rep. David Valadao or Rep. Barbara Lee, members of the House Appropriations Agriculture Subcommittee.

Click here to easily add your support:
California WIC Association
California WIC Association
Today is #ChildTaxCredit awareness day! Starting on July 15 & through December, families can get monthly payments of $250 per child between 6-17 or $300 per child under 6. http://childtaxcredit.gov