Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

WIC Worksite Wellness Step It Up Challenge

What: Walking Challenge
Who: California WIC Teams of 6 or less (can be multiple teams per agency)*
When: July 15 – August 15, 2021
Where: Wherever you can get your steps in!
Why: To get moving and meet our individual steps goals!
How: Log your steps by signing up and creating a group at https://worldwalking.org. Please invite Jodi to your group so she can track your progress (jmulliganpfile@calwic.org).

According to the Mayo Clinic, the average American walks 3,000 to 4,000 steps a day, or roughly 1.5 to 2 miles, and we should aim for 10,000 steps per day. It’s a good idea to find out how many steps a day you walk now, as your own baseline, then you can STEP IT UP toward the goal of 10,000 steps by aiming to add extra steps every day for 4 weeks. If you already walk 10,000 steps or more, increase your goal. You can track your steps with an iPhone or Android, a sports watch like a Fitbit, or a pedometer (CWA has extra pedometers if your office needs them).

We will have prizes at Week 1, 2, 3, and 4 for the teams with the most cumulative steps divided by number of group members. So, you have multiple opportunities to STEP IT UP, and win a prize. Prizes will be gift cards, exercise and workout gear, and more. Questions? Email Jodi at jmulliganpfile@calwic.org.


Like walking from Edinburgh, Scotland to Delhi, India. 



Red Hot Chili Steppers

683,185 steps

170,796 / walker


*If you need accommodations or would like to substitute something else for walking, let us know. We are happy to oblige and encourage all abilities to participate. Additionally, we know not everyone has access to safe walking paths, so please let us know and we can recommend some alternatives to you.

Support CWA

Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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What can you expect this National Breastfeeding Month?🤱 Check out the month's weekly observances and celebrations 📆, and check in with your local WIC agency to see what's going on!

#WBW2021 #WABA #ProtectBreastfeeding #breastfeeding #worldbreastfeedingweek2021 https://t.co/UY1LpMG0hq
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August is packed full #NationalBreastfeedingMonth events! Check your local WIC agency to see what they have planned for #WBW2021 #BlackBreastfeedingWeek #NativeBreastfeedingWeek #AAPIBreastfeedingWeek - There's lots going on, and lots of fun and information to be had! https://t.co/pXS0BygonV calwic photo

What are your favorite fruits and vegetables to buy with the $35/month you now get with WIC? We love Melissa's story, and we'd love for you to post yours here!
#WIC WICWorks #fruitandveg #nutrition #healthyfamilies #healthybabies #healthykids https://t.co/uEJGfueb9j
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How has the $35 increase in the WIC fruit and veg benefit helped your family? We need your stories to share with the folks in Congress as we encourage them to extend the increased benefit! Tell us below.

#WIC #WICWorks #nutrition #healthykids #healthyfamilies #fruitandveg https://t.co/CUxWau3oH7
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Thank you so much for those who have signed up! We have reached the limit on participants for this session, but we will be hosting another session on August 13th. We'd love to meet you, please feel free to register for that session. https://t.co/SUpjGRTs52 https://t.co/7XkPkLTcgX
calwic photo
CA WIC Association @calwic
Are you a WIC participant? Your WIC Story is powerful. Join us to talk about your WIC experiences and how the $35 fruit and vegetable benefit has changed the way your family shops and eats. We will provide participants with gift cards!

Register now! https://t.co/QJGLohEpS8 https://t.co/9BS0VTyxv6
California WIC Association
California WIC Association
Did you know that farmers’ market checks are now distributed per individual person, rather than by family? That means that each eligible family member can receive $30 to use at the farmer’s market! Talk to your local WIC agency to learn more. WICMomStrong.com #HealthyFoodHealthyKids #FarmFreshForYou #FarmersMarketWeek #shoplocal USDA Food & Nutrition Service
California WIC Association
California WIC Association
California WIC Association
Check out our latest Flash newsletter! https://conta.cc/3fomLeD
California WIC Association
California WIC Association
Join us alongside 1,000 Days as we celebrate National Breastfeeding Month with a live on donor milk collection and education. Hear from WIC experts about coordinating and planning a strategic drive and first-person testimony from participants on donor milk collection's impact on them.
California WIC Association
California WIC Association
What can you expect this National Breastfeeding Month?🤱 Check out the month's weekly observances and celebrations 📆, and check in with your local WIC agency to see what's going on!

#WBW2021 #WABA #ProtectBreastfeeding #SharedResponsibility #breastfeeding #SDGs #worldbreastfeedingweek2021 #ProtectBreastfeedingaSharedResponsibility #protectbreastfeedingtogether #buildingbackbetter #warmchain4breastfeeding #breastfeeding4publichealth