Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2020 Annual Conference & Trade Show

August 24th – 28th, 2020 – VIRTUAL! 

Empowered California Families! Unite, Inspire, Uplift focuses on Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us from the comfort of home or the convenience of the office, to connect, collaborate, and network with WIC staff and community partners from across the state.  More info coming soon

Support CWA

Access Resources

June 2018 – Farm2WIC Toolkit:
Connecting Farmers, Market Managers, Local WIC Agencies & Partners with Families for Vibrant Markets and Healthy Communities

View All Publications

Check out our latest Flash Newsletter! https://t.co/c8NbrQ6F35

Feeling down about not getting together with your family for Thanksgiving this year? Zoom has announced that it will lift its usual 40 minute time limit for free meetings on Thanksgiving - so you can hang out virtually as long as you want for free! https://t.co/IT6tcIUQ3b

Cal State Employees, what’s your promise? CWA is now a certified nonprofit through the Our Promise Campaign. You have until Nov. 13th to designate a gift to nonprofits. Set up your account through Cal Employee Connect at https://t.co/bSYwz1MxIx. Our OP# is 3020294. https://t.co/VJqrSrCD2Z calwic photo

Check out or latest issue of the CWA Flash newsletter! https://t.co/YZSUpiVLnr
California WIC Association
California WIC Association
Have you tested positive for COVID-19 or been around someone who has? You may be eligible for a free hotel room for up to 14 days through the Housing for the Harvest program. For more information: covid19.ca.gov/housing-for-agricultural-workers/
¿Tu prueba de COVID-19 dio positivo o has estado cerca de alguien que dio positivo? Es posible que califiques para una habitación de hotel gratis hasta por 14 días a través del programa Housing for the Harvest. Para más información, visita: covid19.ca.gov/housing-for-agricultural-workers/
California WIC Association
California WIC Association
Here are the details of Governor Newsom's new stay-home order, which will be triggered when the ICU bed capacity in a region drops below 15%.
California WIC Association
California WIC Association
COVID-19 hasn’t gone anywhere. Cases are rising rapidly in many parts of the U.S., including California. This pandemic is not over. But, if we all work together and do our part, it can be. Here’s what you can do to help protect yourself and others:
• Wear a mask over your mouth AND nose when in public.
• Stay home when you can.
• Stay at least 6 feet apart from others and avoid crowds.
• Wash your hands with soap and water for at least 20 seconds. Use an alcohol-based hand sanitizer if soap and water aren’t available.
Learn more about ways you can slow the spread of COVID-19: https://bit.ly/3bGvO6p
California WIC Association
California WIC Association
"As public health professionals serving a diverse population of pregnant, breastfeeding, and postpartum women, new parents, and their families, we at WIC acknowledge that racism is a public health crisis that directly affects our work and the families we serve.
With this in mind, we have been taking a hard look at our organization—our hiring practices, our staff mentoring and training, our community referrals—and identifying ways we can promote health and racial equity."
#racialequity #phfewic #healthequity