Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

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California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

Work In Progress

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

Resources

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

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Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Receive our bimonthly e-newsletter and policy alerts.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

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Ways to Help

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WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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CA WIC Association · 2 weeks ago
@calwic

Thanks @SecVilsack for proclaiming this #NationalWICBreastfeedingWeek! #WIC #WICWorks #WorldBreastfeedingWeek https://t.co/Tw2HC9PWdO

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CA WIC Association · 3 weeks ago
@calwic

CA's low-income families need to be able to take the paid leave that they pay into at the same rate as their more affluent counterparts. Bonding with a new baby and healing from birth shouldn't be a luxury for the wealthy! #paidfamilyleave
https://t.co/lDdK3l47Yt

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CA WIC Association · 3 weeks ago
@calwic

Check out our latest CWA Flash newsletter! https://t.co/MW1aoy6NgL https://t.co/xAfQlDKFkd

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CA WIC Association · 1 month ago
@calwic

GOOD NEWS - final #CABudget ends Medi-Cal monthly premium payments! Big win for #CAfamilies and #TheChildrensMovement of California! #ProKidCA

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CA WIC Association · 1 month ago
@calwic

Thank you @SenMariaEDurazo for championing this important issue! https://t.co/0HYsw54DiU

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Senator María Elena Durazo@SenMariaEDurazo
I will continue advocating for extended paid family leave so working families, especially our lower income families and communities of color can access these benefits.

https://t.co/9d4nKDw0R1

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CA WIC Association · 2 months ago
@calwic

Check out our latest CWA Flash newsletter! https://t.co/ZJoYmGZCo8 https://t.co/nLQwXD3muc

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California WIC Association

California WIC Association3 days ago

#IndigenousMilkMedicine is a first sacred food and a sustainable food system that supports rematriation, ceremony and overall wellness.

#IndigenousMilkMedicineWeed2022

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California WIC Association3 days ago

California was the first state to implement a #PaidFamilyLeave program but still needs to make it accessible and affordable to low-wage workers.

Let’s join the other states that have made these crucial steps toward racial and gender equity. @GavinNewsom @CaGovernor #SB951

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California WIC Association4 days ago

#IndigenousMilkMedicine #NativeBreastfeedingWeek #IndigenousMilkMedicineWeek #StrongResilientLatched #CAChestfeeds #CaliforniaWIC

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California WIC Association4 days ago

The New York Times wants to hear your breastfeeding story! WIC is proud to serve about half of the infants in the United States, and CWA is proud of the work that WIC IBCLCs and peer counselors do to support families in their breastfeeding/chestfeeding journeys. We would love for some of you to share your stories!

https://www.nytimes.com/2022/08/08/well/family/breastfeeding-story.html

If you’re a parent trying to breastfeed — with all the highs and lows that brings — we want to hear your story.

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HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3960 INDUSTRIAL BLVD, SUITE 500 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700