Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

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Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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A new program is rolling out for households in the United States to order four free at-home COVID-19 tests, to begin shipping at the end of January. Here is the link, order your tests! https://t.co/G8POuALtoe
Tell Congress to #ExtendTheWICBump for the millions of families that depend on our services before the February 18 deadline!

https://t.co/GRoLpI8pi1 https://t.co/mEYmeYPx5a
We are sick and tired of being sick and tired. With Omicron spreading quickly, the time for #CALeg and @CAGovernor @GavinNewsom to reinstate 2 weeks of COVID paid sick leave is NOW. Stop the spread. Protect Workers. #PaidSickDaysNow
The increase to the WIC fruit and vegetable benefit was extended through the end of March, so WIC families can continue to enjoy more fruit and vegetables! Has the bump to the fruit and vegetable benefit changed the way your family shops or eats? #WIC #WICWorks #ExtendTheWICBump https://t.co/y2WT4dVWVv
We join 150+ other orgs urging the Senate to prioritize bringing the Pregnant Workers Fairness Act to a vote without delay. We must support pregnant and postpartum workers’ health & economic security. #ProtectPregnantWorkers @SenSchumer https://t.co/nh1VY7YzOo https://t.co/prdowHpRZL calwic photo
THANK YOU @CAgovernor for including #Food4All in your Jan #CABudget by removing exclusions from CalFresh for immigrants ages 55+. We'll keep working with @Senator_Hurtado and advocates so ALL immigrant Californians can access the food they need! No exceptions. No exclusions! https://t.co/Mw7IvRSBqZ calwic photo
California WIC Association
California WIC Association
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Join the National Indian Health Board and the CDC for a special discussion session on a new campaign segment aimed to support AI/AN healthy pregnancies and postpartum health, based on the existing Hear Her Campaign.

Time will be allotted for Tribal participants to provide input on the proposed campaign themes and materials and best strategies for reaching Tribal communities.

Thursday, January 27, 1:00 pm – 2:30 pm

https://us02web.zoom.us/meeting/register/tZIpc-qoqj0oGdRx9LICgCwb8FusmjwBJhTL
California WIC Association
California WIC Association
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A new program is rolling out for households in the United States to order four free at-home COVID-19 tests, to begin shipping at the end of January. Here is the link, order your tests! https://special.usps.com/testkits
California WIC Association
California WIC Association
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Tell Congress to #ExtendTheWICBump for the millions of families that depend on our services before the February 18 deadline!

https://nwica.salsalabs.org/wicalertbidensbudget/index.html
California WIC Association
California WIC Association
California WIC Association
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Next week, January 20th at 11 am ET, Mary Muse, MPH, CHES, IBCLC, RLC is presenting a webinar about the role of African American ​grandmothers' roles in the mothers' breastfeeding journeys and how these grandmothers can serve as liaisons to breastfeeding mothers.

Don't miss the opportunity to improve outcomes in your clients and patients by attending the webinar: Intergenerational Breastfeeding Conversations: Mothers Breastfeeding Journeys through the Lens of African American Grandmothers. Reserve your seat here: https://uslca.org/providers/events/virtual/live-webinars/#!event/2022/1/20/intergenerational-breastfeeding-conversations-mothers-breastfeeding-journeys-through-the-lens-of-african-american-grandmothers

Mary Muse, a public health researcher and International Board-Certified Lactation Consultant (IBCLC), serves as the proprietor of Mary Muse Consulting, LLC. Mary obtained her Masters' degree in Public Health from Emory University's Rollins School of Public Health in Atlanta, Georgia, USA. Her scholarly, practice-related, and community-based work examines the intersection of race, gender, and social class in health care and the impact on African American women's and children's overall health. She recently directed a research project investigating successful and intergenerational breastfeeding among African American mothers and grandmothers. She served as the lead author of a research-based article from the study.

Mary serves on the steering committee of the Black Breastfeeding Caucus of the Black Mothers' Breastfeeding Association and provides pro bono lactation consultant services with an African American community-based breastfeeding support group, I AM Breastfeeding, in Ferguson, Missouri, USA.

Mary has been helping mothers breastfeed since 2005, first volunteering as a La Leche League Leader before becoming an IBCLC. She enjoys supporting mothers on their breastfeeding journeys.

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3960 INDUSTRIAL BLVD, SUITE 500 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700