Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

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Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

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WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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The Senate needs to prioritize pregnant and postpartum workers. Pregnant workers face discrimination, economic insecurity, and adverse health outcomes. We need PWFA now. No more delays. #PassPWFA @SenSchumer
The proposed changes to the WIC food package have been released by @USDANutrition! Watch this space for guidance on how to submit comments during the public comment period – we hope to generate a lot of comments from the WIC community! https://t.co/BDuoPJ7YIZ https://t.co/C0og1uCHER calwic photo
More women work in low-wage service jobs that expose them to COVID-19 – yet still lack #PaidSickDays as well. New research shows that mandating #PaidSickDays promotes both public health and gender equity. https://t.co/FPHzNm0WpT
California WIC Association
California WIC Association3 days ago
It's unacceptable that millions of pregnant people can still be denied basic support at work, like a chair or a bottle of water. The Pregnant Workers Fairness Act has bipartisan support & the 60 votes it needs to pass the Senate. We are urgently calling on @SenSchumer to prioritize the needs of women and families and #PassPWFA now! #ProtectPregnantWorkers
California WIC Association
California WIC Association3 days ago
Butte County WIC Staff Highlight! Read a little about what Shawna, Nutrition Assistant, has to say:

I went into the WIC office multiple times for lactation support with both of my sons. One of them I breastfed for one year and the other for six months. WIC also loaned me a breast pump to help increase my milk supply since I struggled a lot after having a C-section.

I have two wonderful boys Langston & ArJay, who are now 13 and 9 years old. They are my world. In my free time I like to do Zumba.

#buttecountywic #californiawic #wicjobs #wicworks
California WIC Association
California WIC Association5 days ago
Check out our latest CWA Flash Newsletter! https://conta.cc/3VFHoW7