Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

2021 Virtual Conference & Trade Show

May 3 – 7, 2021

The Resilience Conference will be a virtual reboot. Although we can’t be together in person, we will come together as cyber collaborators, teachers, and learners, finding our new normal, resilient as ever, continuing to Strengthen and Support California Families! Gather with us for an interactive online experience. Check out what we have to offer here.

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Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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California has the opportunity to be the first state in the US to ensure that all residents can access food assistance. Join #Food4All to tell our lawmakers to lead the nation on this important legislation. https://t.co/nYzHIouLkC calwic photo

So excited for our upcoming Annual Conference and Trade Show. We have amazing speakers, contests, activities and our Virtual Trade Show! Be sure to stop by and visit all our sponsors! Special recognition to our Presenting and Gold Sponsors. Thank you for your continued support! https://t.co/B0UEORypcO calwic photo

We know #ImmigrantsAreEssential in California, but right now, our state’s laws exclude many immigrants from accessing critical programs like CalFresh and California Food Assistance Program. It’s time to change that by passing #SB464: #Food4All. Join us https://t.co/1Kj5FOOF1V https://t.co/88rOtc1rwA calwic photo

All Californians should have access to the food they need. That’s why we need to pass #SB464 to guarantee #Food4All. Join @Nourish_CA’s Digital Week of Action to help make it happen! https://t.co/1Kj5FOOF1V

Check out this week's issue of our Flash newsletter! https://t.co/TLO5ASLMt2

Join Smile,CA for a member presentation hosted on Facebook Live TOMORROW at 1:00 PM. Participants who stay for the full length of the presentation will be entered to win a $50 gift card. RSVP on Facebook today: https://t.co/B0qxykBlKR https://t.co/iLjbxUlxlk calwic photo
California WIC Association
California WIC Association
Parents have been using each other's milk since the dawn of time. The 21st century imbues this age-old practice with legal and ethical tensions for the healthcare provider not imagined by our ancestors. Can an IBCLC be the "link" between the parent with too much milk in the freezer, and the low-supply parent whose baby doesn't qualify to receive milk from a milk bank? How does a healthcare provider (HCP) counsel a family shaken by the birth of an extremely premature baby, and who want to collect expressed milk from friends and neighbors? Can HCPs be sued if they counsel a family about milk donation, and the parent unwittingly passes on a pathogen in that milk that harms the other baby? The Internet offers a worldwide market for human milk sharing. Is that even legal? This session looks at all the risk and liability angles at play here: for the baby, the family, and the healthcare provider.

Join us at this year's virtual conference May 3-7 (or you can simply pay for and attend the days you choose) for this E-CERPs-eligible session with Liz Brooks, a private practice International Board Certified Lactation Consultant (IBCLC) and licensed lawyer, with expertise in criminal, administrative, non-profit, ethics, and lactation-related law. https://www.calwic.org/events/annual-conference-trade-show/
California WIC Association
California WIC Association
We know #ImmigrantsAreEssential in California, but right now, our state’s laws exclude many immigrants from accessing critical programs like CalFresh and California Food Assistance Program. It’s time to change these discriminatory laws. SB 464 #Food4All is heading to the Senate Appropriations Committee and will make sure no one is left out from getting access to food they need for themselves and their families. Join Nourish California’s Digital Week of Action to support: bit.ly/f4a2021
California WIC Association
California WIC Association
We are so excited for our upcoming CWA Annual Conference and Trade Show, May 3-7, 2021. We have a great conference planned with amazing speakers, contests, physical activities and our Virtual Trade Show! Be sure to stop by and visit all our sponsors! A special recognition to our Presenting and Gold Sponsors. Thank you for your continued support!

https://www.calwic.org/events/annual-conference-trade-show/
California WIC Association
California WIC Association
WIC resides at the crucial nexus of public health and social justice. Our families are of every ethnicity, race, culture, faith, and creed known to humankind. This calls us to leave our biases at the door, better still to work to unpack them, and dispose of them.
Read the full statement from the president and CEO of the National WIC Association:

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3960 INDUSTRIAL BLVD, SUITE 500 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700