Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

Support CWA

Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

View All Publications

Please join us tomorrow, September 30th at 10am in Sacramento, to call on @CAgovernor to sign #SB951. Share with your networks! #paidfamilyleave https://t.co/lwLW5miGIQ calwic photo
We are announcing a call for speakers/session proposals for the 2023 CWA Virtual Conference & Tradeshow. Celebrating 31 years in the making! Join us.

Please share with your networks.

#share #2023CWAConference #callforspeakers #callforproposals https://t.co/Wanymmyqol
calwic photo
Gov @GavinNewsom is wrong to veto AB 1930, which helps vulnerable moms at very low cost in the first year after a baby is born. Talking about maternal health is not enough. We call on the Gov to adopt this measure in his 2023-24 budget!
https://t.co/nVGxPpkE4n
Thank you, Rep. @RosaDeLauro for calling out the need to extend #WIC to 6, expand the food package, and make the #childtaxcredit permanent! You have the WIC community all fired up! #WHConfHungerHealth
#WICisWatching - CWA is excited to be part of the #WHConfHungerHealth! A healthy start is essential to a healthy USA. Let Congress know it's time to #ModernizeWIC. Take Action: https://t.co/CjaDzBayEd https://t.co/uHyxpn3Ozj calwic photo
California WIC Association
California WIC Association3 days ago
"Twenty years after California became the first state in the nation to offer paid family leave, Newsom signed Senate Bill 951 into law to boost the portion of a worker’s salary that would be covered should they choose to take time off work to bond with a new child or care for a sick family member...The new law will extend the state’s current wage replacement rates through 2024 and increase them starting on Jan. 1, 2025, from 70% to 90% for low-wage workers earning less than $57,000 a year and from 60% to 70% for all other eligible workers."

Read more at: #storylink=cpy" target="_blank" rel="noreferrer">https://www.sacbee.com/news/politics-government/capitol-alert/article266381706.html#storylink=cpy
California WIC Association
California WIC Association3 days ago
Thank you @gavinnewsom for signing SB 951! Everyone should be able to take time to care for themselves or a family member. We’re thrilled that more WIC families will be able to take some time to bond with their new babies and recover from birth. #paidfamilyleave

Thanks to California Work & Family Coalition for leading the charge on this, and partners Legal Aid at Work, California Breastfeeding Coalition, SEIU, Parent Voices CA, and so many more!
California WIC Association
California WIC Association3 days ago
@gavinnewsom it’s time to sign #sb951!
California WIC Association
California WIC Association3 days ago
Join us 10:00am on Friday, 9/30, at the corner of 11th St. and N St. outside the Capitol in Sacramento. Bring your kids in strollers and wagons, all family members are welcome! Snacks and water will be provided.

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3960 INDUSTRIAL BLVD, SUITE 500 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700