Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

USDA Food Package Review Comments

Help us help California families buy a broader range of healthy food!
Let @USDA know you support the proposed updates to the #WICFoodPackage,
improving the health and nutrition of nearly 1 million #WIC participants.

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Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

Support CWA

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Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

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Today is the 2023 #Food4All campaign kick-off!! @Nourish_CA and @CALImmigrant will be joined by . @senator_hurtado and . @msantiagoad54, so make sure that you tune in to watch our livestream on @CALImmigrant’s Facebook at 9AM today! #NoExceptionsNoExclusionsNoDelays https://t.co/ThXlOhJH59 calwic photo
The USDA has proposed making the increase to the WIC fruit and vegetable benefit permanent - just like WIC families have been hoping for! Do you support keeping the fruit and veg bump for good? Then let USDA know!
https://t.co/yIyN7XCQF1 https://t.co/ul8QEd08jv
calwic photo
We are seeking a new team member to serve as the Administrative Coordinator. Come join our small but mighty team!
https://t.co/wtXseJVi5i https://t.co/DqoS2HozO3
calwic photo
Chag sameach! Wishing all of our WIC community who is celebrating Hannukah a happy festival of lights! https://t.co/42RzqobBtS calwic photo
Being able to receive more fruit and veggies, and receive WIC services via phone or video chat has been a game changer for families. Urge Congress to make these provisions permanent! https://t.co/YaeEU3Th3Q
California WIC Association
California WIC Association9 hours ago
Help us help California families buy a broader range of healthy food! Let @USDA know you support the proposed updates to the #WICFoodPackage, improving the health and nutrition of nearly 1 million #WIC participants >>
http://bit.ly/wicfoodpackage

#WICFoodPackage #ExtendTheWICBump #WICFamilies #WICBenefits #WIC #healthyfood #healthyfamilies #healthykids #nutrition
California WIC Association
California WIC Association
California WIC Association1 day ago
Celebrate #BlackHistoryMonth with Smithsonian National Museum of African American History and Culture ! The official theme announced by ASALH: Association for the Study of African American Life and History is Black Resistance: A Journey to Equality. Learn more: https://nmaahc.si.edu/resistance
California WIC Association
California WIC Association4 days ago
Help us support healthy changes to the WIC program! The @USDA is accepting public comments on the #WICFoodPackage. One of the proposed changes is the option to exchange the juice benefit for more #fruitandveg. Make your voice heard >> http://bit.ly/wicfoodpackage

#WICFoodPackage #ExtendTheWICBump #WICFamilies #WICBenefits #WIC #WICFoods #healthyfamilies #healthykids #nutrition #healthyfoods
California WIC Association
California WIC Association4 days ago
Today is the 2023 #Food4All campaign kick-off!! Nourish California and California Immigrant Policy Center will be joined by Senator Melissa Hurtado and Assemblymember Miguel Santiago, so make sure that you tune in to watch our livestream on California Immigrant Policy Center's Facebook at 9AM today! #NoExceptionsNoExclusionsNoDelays

HEALTHY FAMILIES...STRONG COMMUNITIES...BRIGHT FUTURES!

CALIFORNIA WIC ASSOCIATION | 3960 INDUSTRIAL BLVD, SUITE 500 WEST SACRAMENTO, CA 95691 | PHONE: 916-572-0700