Our Mission

Our mission is to lead California communities to nourish, educate, support,
and empower families in building a healthy future.

Urgent Action

California WIC Association Believes That Black Lives Matter. Read about our reinforced commitment to dismantling systemic racism, challenging individual and organizational implicit bias, and building bridges to health equity by visiting our work in progress (see button below).

COVID-19 Resources

State WIC programs and USDA are working feverishly to make adjustments to enable families to continue to receive WIC benefits, even more critical due to the impact of COVID-19. Local agencies are working with their local organization’s response to COVID-19 and also being mindful of staff wellness.

WIC in the Future

Since 1974, WIC services have improved health and social outcomes among America’s diverse families. Like any successful business or program, WIC needs updating to continue to engage today’s families.

Our Advocacy Work

CWA engages with partners on cross-sector public policy issues
on behalf of the WIC program and families.

USDA Food Package Review Comments

Help us help California families buy a broader range of healthy food!
Let @USDA know you support the proposed updates to the #WICFoodPackage,
improving the health and nutrition of nearly 1 million #WIC participants.

Sign Up for our E newsletter

Receive our bimonthly e-newsletter and policy alerts.

Become a WIC Ambassador

Becoming WIC’s voice in both Sacramento & Washington DC. WIC Ambassadors are organized by Congressional District.

Support CWA

Cover of WIC-Tech publication

Access Resources

WIC Tech: A Matter of Equity
Learn more about ways WIC is modernizing and using technology.

View All Publications

With participation rising, WIC needs *more* funding to continue serving every eligible family who applies & avoid benefit cuts.
But House Republicans' 30-day CR would do exactly the oppose - slashing WIC $ from current levels - and those proposed cuts may only be getting deeper.

The first House Republican stopgap funding measure (CR) failed to fund #WIC at the level needed to provide the current science-based food benefit to all eligible people who seek to participate – and now, as they make further concessions, the cut is only getting deeper.

A great day for working families! Today #SB616, #AB524, and #AB575 passed the CA legislature. Workers are one step closer to being able to take better care of themselves and their families. Please sign those bills, @CAgovernor @GavinNewsom!

Load More

Cover for California WIC Association
docs.google.com/forms/d/e/1FAIpQLScprqe6cTjSrNVL7Pu6Mn-Qy60c-PO2Qolfo7kwVsOFwSD-RQ/viewformSIGN ON: National WIC Association and the National Collaborative on Infants and Toddlers invite all national, state, and local organizations to sign on to a letter to Congressional Appropriators, urging Congress to include sufficient resources in a short-term Continuing Resolution to ensure that WIC can continue providing all eligible women, infants, and children who seek to participate with the full, science-based nutrition benefit. The letter also calls on Congress to fully fund WIC for fiscal year 2024 to sustain current benefits and increasing participation.Eligible people in every state would be impacted if Congress doesn’t fully fund WIC. This would violate a long-standing bipartisan commitment (since 1997) that WIC should be funded at a level that protects participation for all eligible women and children who apply so that states don’t have to turn people away and create waiting lists. Higher funding levels are required due to greater participation and food costs than were originally projected for WIC in the year ahead.The deadline to sign on is noon ET, Monday, September 25. Please share widely with your networks. Questions related to the letter can be directed to Nell Menefee-Libey from the National WIC Association at nmenefeelibey@nwica.org or Branden J. Reis from the National Collaborative for Infants & Toddlers at information@ncit.org. Thank you in advance for your support! ... See MoreSee Less
View on Facebook
Check out our latest CWA Newsletter! conta.cc/450ssX4 ... See MoreSee Less
View on Facebook
WIC Celebrates 50 years in 2024! Join us in providing an exceptional educational opportunity for WIC staff and community partners. The call for speakers and session proposals is live. Check it out at form.jotform.com/calwic/2024-CWA-Conf-Proposal-Application Please also share with your colleagues and community!This will be the California WIC Association's 32nd Annual Conference & Trade Show. We will host this event virtually May 6-10, 2024. A multi-track pre-conference will be offered on Monday, May 6, followed by a dual-track conference May 7-10. form.jotform.com/calwic/2024-CWA-Conf-Proposal-ApplicationCWA offers continuing education units for Registered Dietitians (RD/RDN), International Board-Certified Lactation Consultants (IBCLC/CLC/CLE), and Contact Hours for Registered Nurses (RN). We are working on providing contact hours for Certified Health Education Specialists (CHES) and will know more in the coming months. You would be speaking to 1,500 - 1,700 attendees, with a majority representing WIC staff from across the state, some community partners, and a few out-of-state WIC agency representatives. Questions? Please email Jodi at jmulliganpfile@calwic.org or comment below. #WICstrong #lookingforward2024 #californiawicassociation ... See MoreSee Less
View on Facebook