2020 Annual Conference & Trade Show

Our conference title this year, Empowered California Families! Unite, Inspire, Uplift, focuses on sustainability through significant change in program improvements and protections. Over the past 6 years, WIC participation has declined, especially in CA, partly due to needed program modernization and, also due to federal threats. We want to be Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us in sunny San Diego, April 5-8, 2020, to connect, collaborate, and network with WIC staff and community partners from across the state.

This year’s agenda will feature a full-day two-track pre-conference and 2.5 days of a four-track conference, trade show, exciting keynote speakers, and plenty of chances to gather, celebrate, and learn from one another.

Check out our draft agenda below!

CWA 2020 Conference Draft Agenda as of 2-11-20

Conference flyer coming soon.

Dates & Location

Preconference: Sunday, April 5, 2020
Main Conference: Monday, April 6 – Wednesday, April 8, 2020
Town and Country Resort & Convention Center, San Diego


Click here to register.

Questions? Contact Meghan.


If you have been confirmed as a workshop presenter, please contact Jodi about the speaker registration process and forms.

Planning to Attend?


Exhibitors & Sponsors


Local Agency Sharing

Continuing Education Opportunities

Plenary Speakers share their energy and expertise with us on Monday and Wednesday mornings:

  • Check back, plenary speaker list will be updated soon.

Pre-Conference Seminars – Plan to spend in-depth time with top-notch experts. We will have two concurrent pre-conference seminars to choose from this year:

  • Early Childhood Nutrition Pre-Conference Workshop (10:00am-5:00pm)
  • Leadership Skills Pre-conference Workshop (10:00am-5:00pm)

Concurrent Workshop Tracks – With 28 workshops to choose from, you’ll have no problem getting the professional education you want and need to boost your knowledge and skills. Check back for the working agenda – it will be posted in December –  for specific titles within each Track:
Track 1: Begin Early to Nurture Child Health
Track 2: Lead & Manage to Promote Wellness
Track 3: Equity for All Families
Track 4: Innovate & Collaborate to Advance WIC

Trade Show & Exhibits – Meet and talk with reps from nearly 70 businesses and nonprofits exhibiting the latest products and services available to WIC Program participants and providers, and community partners.

Local Agency Sharing – Want to showcase a best practice or unique strategy? Here’s a chance to educate your peers about your local agency’s success in Breastfeeding Support, Peer Counseling, Worksite Wellness, Nutrition Education, Local Vendor Liaisons, Data and Evaluation, Outreach, Collaboration, Advocacy, or something else! Sign up using the navy button above, or contact Sarah Diaz with questions.

Fun Stuff!
Coming soon!
Wellness Activities
Conference schedules can be demanding, so take advantage of wellness breaks to recharge your body and mind.

We will have plenty of options for you to move your body and maybe even break a sweat. Check back soon for details!

Lodging Information
Town and Country Resort & Convention Center
500 Hotel Circle North , San Diego, California 92108

California WIC Association has a room block at the Town and Country with a special group rate of $199. Reservations must be made by March 3, 2020. Parking is $10 daily.

For Town and Country reservations, please use this link:

Trade Show Materials
Join other WIC-related companies and organizations to promote your products and services to nearly 1,000 conference attendees who represent 3,000 WIC employees serving one million WIC participants in California. Take a look at the 2020 Sponsor & Exhibitor Packet and contact Teresa Morris with any questions.
Conference Presentation Materials
Conference speakers materials that were submitted, are posted below in order by date and time. As speakers submit more materials, this list will be updated. Thank you.

Sunday, April 5

  • Leadership Pre-Con
  • Early Childhood Nutrition Pre-Con

Monday, April 6





Tuesday, April 7





Wednesday, April 8


Many Thanks to our 2019 Sponsors and Exhibitors!

General Mills
Post Cereal Brands
Juicy Juice
Dial Pharmacy
Brush Art Corporation
Happy Baby Organics