2020 Annual Conference & Trade Show UPDATE

Due to the developing status of COVID-19, foremost in the interest of our community’s health and safety we have decided to reschedule our upcoming Annual Conference in San Diego to July 6 – 9, 2020 (Preconference Monday, Conference Tuesday – Thursday). We hope that you will still be able to join us in the summer to participate in our excellent program and celebrate the successful rollout across the state!

 We have updated our registration site with the new dates. We will offer you a full refund if you cancel your registration by June 5, 2020. If you are able to come to our conference in the summer, you can keep your registration as is. Please contact Meghan Saddler at msaddler@calwic.org or Lena Workman at lworkman@calwic.org if you need to cancel your registration or have other changes.

 We are currently working with the hotel to transfer our program to the rescheduled dates. The Town and Country will mass cancel all reservations under our group block for the April conference dates. There will be cancellation confirmations sent to the email addresses associated with the reservation. We will post and send out a new hotel reservations link once it is established for the new dates!

 We know how important communication is especially during times like these, so please do not hesitate to contact us with any questions or concerns.

Thank you for your continued support!

Karen Farley


Our conference title this year, Empowered California Families! Unite, Inspire, Uplift, focuses on sustainability through significant change in program improvements and protections. Over the past 6 years, WIC participation has declined, especially in CA, partly due to needed program modernization and, also due to federal threats. We want to be Empowered providers who Empower WIC families and communities, even during stressful times. Our goal is to Unite and Inspire within our agencies and community circles and Uplift as we do our outreach and provide services. Please join us in sunny San Diego, July 6 – 9, 2020, to connect, collaborate, and network with WIC staff and community partners from across the state.

This year’s agenda will feature a full-day two-track pre-conference and 2.5 days of a four-track conference, trade show, exciting keynote speakers, and plenty of chances to gather, celebrate, and learn from one another.

Draft agenda coming!




Dates & Location

Preconference: Monday, July 6, 2020
Main Conference: Tuesday, July 7 – Thursday, July 9, 2020
Town and Country Resort & Convention Center, San Diego



Questions? Contact Meghan.


If you have been confirmed as a workshop presenter, please contact Jodi about the speaker registration process and forms.

Planning to Attend?

Exhibitors & Sponsors

Local Agency Sharing

Continuing Education Opportunities

Plenary Speakers share their energy and expertise with us on Tuesday and Thursday mornings:


  • Laura van Dernoot Lipsky, Founder and Director, The Trauma Stewardship Institute, will be talking to us about The Age of Overwhelm: Strategies for the Long Haul, which aims to help ease our burden of overwhelm, restore our perspective, and give us strength to navigate what is yet to come through adversity and change.
  • Brian Dittmeier, Esq., Senior Public Policy Counsel, National WIC Association will be sharing with us about advocacy and how we can fit it into our work, federal policy and budget updates, as well as other national WIC news on the forefront.
  • Ross Thompson, Ph.D. Distinguished Professor of Psychology, University of California, Davis, will be talking about Stress and the Developing Brain.

Pre-Conference Seminars – Plan to spend in-depth time with top-notch experts. We will have two concurrent pre-conference seminars to choose from this year:


  • Breastfeeding Education Pre-conference Track:
    • Counseling the High Need Mother & Hormone Testing When Nothing Else Makes Sense, facilitated by Lisa Marasco, MA, IBCLC, FILCA, Expressly Yours Lactation Service & Santa Barbara County Public Health Department Nutrition Services/WIC
    • The Science of Long-Term Health for Babies: Insight Into Attachment, Human Milk, The Epigenome, and the Microbiome, facilitated by Laurel Wilson, IBCLC, BSc, CCCE, CLC, CLD, CLE, MotherJourney
  • Compassionate Leadership Pre-conference Track: Surviving Compassion Fatigue and Vicarious Trauma: Being Preventative versus Reactive, facilitated by Beverly Kyer, Founder and CEO of The Kyer Group

Concurrent Workshop Tracks – With 35 workshops to choose from, you’ll have no problem getting the professional education you want and need to boost your knowledge and skills. Take a look at the working agenda – here – for specific titles within each Track:

Track 1: Begin Early to Nurture Child Health

Track 2: Lead & Manage to Promote Wellness & Compassion

Track 3: Equity for All Families

Track 4: Collaborate, Innovate, & Engage to Advance WIC

Track 5: eWIC Moving Forward

Trade Show & Exhibits – Meet and talk with reps from nearly 50 businesses and nonprofits exhibiting the latest products and services available to WIC Program participants and providers, and community partners.

Local Agency Sharing – Want to showcase a best practice or unique strategy? Here’s a chance to educate your peers about your local agency’s success in Breastfeeding Support, Peer Counseling, Worksite Wellness, Nutrition Education, Local Vendor Liaisons, Data and Evaluation, Outreach, Collaboration, Advocacy, or something else! Sign up here or contact Meghan Saddler with questions.

Fun Stuff!

 Get ready for friendly competition (and fulfill a step toward your WWW certification or re-certification)! CWA GO   begins bright and shiny at 8am on Tuesday, April 7. TEAMS pick up your game PACKET at registration.   Limited onsite signup packets will be available at registration. Sign your team up here! Find the signs,   and win a team prize!

Join us for Movie Night, Wednesday, July 8 from 6:00-7:45pm (CE units privided), popcorn privided, with a guided discussion to follow. WASTED! THE STORY OF FOOD WASTE aims to change the way people buy, cook, recycle, and eat food. Through the eyes of chef-heroes like Bourdain, Dan Barber, Mario Batali, Massimo Bottura, and Danny Bowien, audiences will see how the world’s most influential chefs make the most of every kind of food, transforming what most people consider scraps into incredible dishes that create a more secure food system. WASTED! exposes the criminality of food waste and how it’s directly contributing to climate change and shows ushow each of us can make small changes – all of them delicious – to solve one of the greatest problems of the 21st Century.

Get Creative with us. New to the CWA conference this year will be some interactive art installations that will allow you to take pause and put your personal touch on some art pieces that focus on empowerment and how we can unite, inspire, and uplift ourselves and our communities.

Move your body! Also new to the CWA conference this year will be Afternoon Wellness Breaks. Look for some rock star instructors who will be leading us through Zumba and Dance around 3:35-3:55pm on Tuesday and Wednesday in between sessions. You can find these activities near the coffee station.

Wellness Activities

Conference schedules can be demanding, so take advantage of wellness breaks to recharge your body and mind.

We will have plenty of options for you to move your body and maybe even break a sweat. Take advantage of early morning activities from 6:30-7:30am, Tuesday & Wednesday, or join in on some late afternoon activities between sessions (3:35-3:55pm, Tuesday & Wednesday). You can choose from Tao Gung, Zumba, and Dance.

Lodging Information

Town and Country Resort & Convention Center
500 Hotel Circle North , San Diego, California 92108

New link coming!

Trade Show Materials
Join other WIC-related companies and organizations to promote your products and services to nearly 1,000 conference attendees who represent 3,000 WIC employees serving one million WIC participants in California. Take a look at the 2020 Sponsor & Exhibitor Packet and contact Teresa Morris with any questions.
Conference Presentation Materials

Conference speakers are asked to submit materials prior to the conference. If their materials are submitted either before or after the conference, we post them below, in order by date and time. As speakers submit more materials, this list will be updated. If you do not see conference materials posted, it is because the speaker or speakers did not submit them. Thank you.

Sunday, April 5

  • Breastfeeding Pre-Con
  • Compassionate Leadership Pre-Con

Monday, April 6





Tuesday, April 7





Wednesday, April 8


Many Thanks to our 2020 Sponsors and Exhibitors!

Let’s Get Healthy
Post Cereal Brands
Juicy Juice
Dial Pharmacy
Juicy Juice
Ardo Medical
Smile, California