Engage WIC Families
WIC families are diverse and access resources – including WIC – for multiple reasons. CWA has developed and refined multiple strategies to best serve the needs of families and keep parents and caregivers engaged in WIC to benefit their children and communities. Use the resources here to strengthen WIC outreach and services.
Supporting Men & Dads
Children and families do better when fathers are involved. Learn ways to make men and father figures feel welcome and valued at WIC.
Welcoming African American Families
Explore best practices that welcome and include African American families and help local WIC staff establish WIC as a key community service and partner.
Connecting WIC & Early Education
CWA goes beyond outreach and looks at strengthening community linkages between California’s WIC and Child Care Services.
Protecting Immigrant Families
Families emigrating to the U.S. are experiencing uncertain times on many fronts. The Trump Administration has proposed changes to regulations that would expand the public charge test.
View & download photos and messages designed for use at WIC sites as posters, table tents, etc. to help reach and engage today’s parents and caregivers.
Expanding Access to WIC Through Horizontal Integration
Improving electronic linkages between WIC and other programs and services is urgently needed.