WIC has successfully served women and their families for nearly half a century. To remain the impactful program it has been, some aspects must be modernized. Collective efforts are underway to include more technology, streamline processes and adapt to the needs of young families. The resources here are designed to help you take steps to remain valuable and relevant to today’s young women – often called “Millennials” – and their families, as key to maintaining a strong WIC program.
WIC must take advantage of its clients’ “always online” culture by modernizing how it makes benefits available and accessible, such as through videoconferencing.
Current demographic characteristics and market data provide a glimpse of recent WIC-related millennial research, plus recommendations for modernizing clinical WIC services.
A research project implemented by the California Department of Public Health WIC Division. Scroll down near bottom of page for their report and appendices.
WIC tech – broadly defined as electronic tools that are or can be used for WIC program administration and service delivery to clients – can reduce inequities that prevent access to the program by offering more ways to engage participants and meet diverse needs.